Category: <span>Retail</span>

Enabling Agile Content Management and Personalization through ATG Merchandising (BCC)

Introduction A leading global provider of weight loss products and wellness programs partnered with NuWare to overcome severe limitations in its ATG eCommerce platform related to content updates, personalization, and marketing agility. The existing setup lacked a robust content management system (CMS), forcing the client to rely on technical teams for every change, from updating […]

Revamping an ATG eCommerce Platform to Enhance Customer Experience and Retention

Introduction A leading global provider of weight loss products and personalized nutrition services partnered with NuWare to modernize its aging eCommerce platform built on Oracle ATG. The client’s existing system had reached its scalability limits; with performance bottlenecks, poor customer experience, and limited marketing flexibility impacting both conversion rates and retention metrics. The objective was […]